How to Upload Videos to Facebook in Different Dimensions
Facebook ad sizes change more than than a Radio City Rockette changes costume.
From introducing new advert formats to constantly updating the dimensions and specs of existing images and videos, Facebook likes to keep digital marketers on our toes—and with proficient reason.
1 out of every v digital ad dollars is spent on Facebook. The platform'south roughly two billion monthly users spend an average of 53 minutes a twenty-four hour period on the site—more than Snapchat (33 minutes) and Instagram (32 minutes).
If y'all want to reach eyeballs online, Facebook is the place to practise it. That means they're always going to figure out the all-time manner for your ads to describe in customers.
With all the changes though, how are you supposed to pattern middle-catching ads that'll woo customers?
Well now yous tin can, with this handy cheat sheet!
Bonus: Get the Facebook advertising crook sheet for 2022. The free resource includes key audience insights, recommended ad types, and tips for success.
Facebook video ads sizes
When it comes to video, Facebook has i key recommendation to its advertisers: blueprint for mobile first.
Facebook recommends uploading video with square (i:1) or vertical (four:5, 9:16 and sixteen:9) aspect ratios, to maximize compatibility on both desktop and mobile screens. The platform too recommends keeping videos short (fifteen seconds or less) and designing videos that piece of work with and without sound (by enabling captions).
For best results, stick to the post-obit specs for video ads:
Facebook feed videos
Minimum width: 120 px
Minimum height: 120 px
Resolution: at least 1080 x 1080 px
Video ratio: 4:5
Video file size: 4GB max
Minimum video length: 1 2nd
Maximum video length: 241 minutes
For all video ad types, Facebook recommends uploading the "highest resolution source video available without letter or pillar boxing." Facebook provides an exhaustive list of aspect ratios and features available for each ad type.
Utilize MP4, GIF or MOV format, with a maximum file size of 4GB, and a maximum length of 241 min.
Facebook instant article videos
Resolution: at least 1080 x 1080 px
Video ratio: 9:16 to xvi:9
Video file size: 4GB max
Minimum video length: ane second
Maximum video length: 240 minutes
Facebook in-stream videos
Resolution: at least 1080 x 1080 px
Recommended video ratio: sixteen:9 or 1:1 (but supports from 9:16 to 9:xvi)
Video file size: 4GB max
Minimum video length: v seconds
Maximum video length: ten minutes (limit may vary depending on objective)
Facebook Marketplace video ads
Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: 4:5 (but ix:sixteen to xvi:ix is supported)
Video file size: 4GB max
Minimum video length: ane second
Maximum video length: 240 minutes
Facebook Stories ads
Recommended: Highest resolution available (at least 1080 x 1080 px)
Video ratio: ix:16 (1.91 to 9:16 supported)
Video file size: 4GB max
Maximum video length: 2 minutes
Facebook video feeds
Facebook video feeds are different from in-stream videos and Facebook videos you see on your newsfeed. When a user clicks on a video in their feed, that video volition open upwards in a role player with other video feeds below. These ads appear in those video feeds.
Recommended: Highest resolution available (at to the lowest degree 1080 x 1080 px)
Video ratio: 4:five (sixteen:9 to 9:16 supported)
Video file size: 4GB max
Minimum video length: 1 2d
Maximum video length: 240 minutes
Facebook prototype ads size
Your customers want to see what they're ownership earlier they buy information technology.
So if yous want to go your audience's attention on Facebook, you need to include images in your ads, preferably ones that showcase your product or make in a unique, eye-catching way.
But designing paradigm ads for Facebook can exist tricky. Dissimilar advertisement destinations (newsfeed, Messenger, the right cavalcade) and brandish formats (mobile, desktop) sometimes call for different ad sizes. Facebook's Ads Managing director now even lets yous upload dissimilar images for different display formats, and preview the way an advertizement looks before it goes live.
For best results, stick to the following specs for prototype ads:
Facebook feed images
Resolution: at least 1080 x 1080 pixels
Minimum width: 600 pixels
Minimum height: 600 pixels
Aspect ratio: i:91 to one:1
For all image ads, Facebook recommends that y'all upload "the highest resolution image bachelor" in either .JPG or .PNG format, cropped to a supported attribute ratio.
Facebook correct column images
Ratio: 1:1 (1.91:one to one:1 supported)
Minimum width: 254 pixels
Minimum height: 133 pixels
Resolution: at least 1080 x 1080
Remember that right column ads are a desktop-only format, merely that they "may appear in other areas of the site" too.
Facebook Instant Article images
Maximum file size: 30 MB
Aspect ratio: one.91:one to 1:1
Resolution: at least 1080 x 1080 px
Facebook Marketplace images
Maximum file size: xxx MB
Aspect ratio: 1:1
Resolution: at least 1080 x 1080 px
Facebook Stories
If you utilize a nevertheless epitome on your Facebook Stories ad, Facebook recommends that you keep nigh xiv% or 250 pixels at both the tiptop and lesser of your prototype "free from texts and logos." That prevents it from being covered upwards past tools such as calls-to-action and your profile icon.
Maximum file size: 30 MB
Aspect ratio: 1:1
Resolution: at least 1080 x 1080 px
Minimum width: 500 px
Maximum file size: 30 MB
Facebook search results images
Resolution: at least 1080 ten 1080 pixels
Aspect ratio: i.91:1
Minimum epitome width: 600 pixels
Minimum image peak: 600 pixels
Bonus: Go the Facebook advertisement crook sail for 2022. The complimentary resources includes cardinal audience insights, recommended advertising types, and tips for success.
Get the free cheat sheet now!
Facebook carousel ads size
Carousels let you showcase up to 10 images or videos in 1 ad, without having the user navigate to a new page.
Carousels tin appear in six different places on Facebook: the main Facebook feed, the right column, instant articles, Facebook Marketplace, the Facebook Audience Network, and Facebook Messenger. Just all carousel formats use like prototype and video specs.
Facebook feed carousels
Resolution: at least 1080 1080 pixels
Maximum image file size: 30MB
Ratio: i:1
Minimum number of cards: ii
Maximum number of cards: ten
File types: PNG, JPG, MP4, MOV, GIF
Facebook correct column carousels
Resolution: at to the lowest degree 1080 x 1080 pixels
Maximum epitome file size: 30 MB
Ratio: ane:ane
Minimum number of cards: ii
Maximum number of cards: 10
Facebook Instant Commodity carousels
Resolution: at least 1080 x 1080 pixels
Maximum image file size: thirty MB
Ratio: 1:1
Minimum number of cards: 2
Maximum number of cards: x
Facebook Marketplace carousels
Resolution: at least 1080 10 1080 px
Maximum paradigm file size: 30 MB
Ratio: i:1
Minimum number of cards: 2
Maximum number of cards: 10
Facebook Stories carousels
You can evidence off iii images in a single advertizement on Facebook Stories with Expandable Carousel. When a user arrives at your story, they'll take the opportunity to tap on the carte and meet 2 more cards.
Resolution: at least 1080 x 1080 pixels
Maximum paradigm file size: xxx MB
Recommended ratio: 1:ane
Minimum width: 500 pixels
Minimum number of cards: 3
Maximum number of cards: 3
Facebook search results
Resolution: at least 1080 x 1080 pixels
Maximum prototype file size: thirty MB
Maximum video size: iv GB
Ratio: one:ane
Minimum number of cards: 2
Maximum number of cards: 10
Facebook collection ads size
Collections are an advertizing blazon that makes information technology easier for users to browse and purchase products directly in the Facebook feed. A Collection usually includes a cover image or video followed by several production images.
You tin choose to have your video autoplay when a user scrolls over your drove. Clicking the video will open Instant Experience, a full-screen experience designed to bulldoze traffic directly to your product pages. Yous can add buttons, carousels, photos, text and video to Instant Experience ads. Video and audio will automatically play when you scroll past them in the app.
Facebook feed collections
The first media asset in your Instant Experience will be the cover image or video that shows upwards in your drove ad.
Any vertical images might be cropped to a max 1:1 ratio.
Resolution: at to the lowest degree 1080 x 1080 pixels
Max aspect ratio: 1:1
File types: JPG, PNG, MP4, MOV, GIF
Maximum image file size: 30 MB
Maximum video file size: iv GB
More than Facebook advertising resources
The art of Facebook advertizing is more than than just sizes and specs. Here's what you'll demand to know to create a truly successful campaign:
- How to advertise on Facebook
- How to employ Facebook Audience Insights
- What to do with $100 on Facebook ads
- How to create a Facebook advertizing in minutes
- How to meliorate your Facebook advert conversions
- How to employ the Facebook Heave post button
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Source: https://blog.hootsuite.com/facebook-ad-sizes/
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